Privacy Policy

Last updated: 16 February 2026

Elyte Limited (“we”, “us”, “our”) operates the website www.elytehydration.com (the “Website”).
This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Website, purchase from us, or otherwise interact with us.

We are committed to protecting your privacy and complying with the New Zealand Privacy Act 2020, the Australian Privacy Act 1988, and other applicable data protection laws.

1. Information We Collect

When you visit or interact with our Website, we may collect the following types of personal information:

Personal information you provide

We may collect personal information that you voluntarily provide to us when you:

  • Make a purchase
  • Create an account
  • Subscribe to emails or marketing
  • Contact customer support
  • Enter competitions or promotions

This information may include:

  • Name
  • Email address
  • Phone number
  • Billing and shipping address
  • Payment details (processed securely via third-party providers)
  • Order history
  • Any other information you provide to us directly

Automatically collected information

When you browse our Website, we may automatically collect certain information about your device and usage, including:

  • IP address
  • Browser type and device information
  • Pages visited and time spent
  • Cookies and tracking data
  • Referring websites

This information helps us improve website functionality and customer experience.

2. How We Use Your Information

We use your personal information to:

  • Process and fulfil orders
  • Provide customer support
  • Communicate with you about orders or enquiries
  • Send marketing communications (if you opt in)
  • Improve our products, services, and website
  • Detect fraud or security issues
  • Comply with legal obligations

We will only use your personal information where permitted by law.

3. Email Marketing & Communications

With your consent, we may send you promotional emails, special offers, or updates about our products.
You can unsubscribe at any time by clicking the “unsubscribe” link in our emails or contacting us directly.

We use third-party email marketing platforms (such as Klaviyo) to manage our communications.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Enable website functionality
  • Analyse website traffic
  • Personalise your experience
  • Deliver relevant advertising

We may use tools such as:

  • Google Analytics
  • Meta/Facebook Pixel
  • Shopify analytics

These tools collect anonymised or aggregated information about how users interact with our Website.

You can manage or disable cookies through your browser settings.

5. Sharing Your Information

We do not sell your personal information.

We may share your personal information with trusted third parties where necessary to operate our business, including:

  • Shopify (our ecommerce platform)
  • Payment processors and banks
  • Shipping and logistics providers
  • Marketing and analytics providers (e.g., Google, Meta, Klaviyo)
  • Professional advisers and legal authorities where required

These third parties are only provided with the information necessary to perform their services.

6. International Data Transfers

Your information may be processed or stored outside New Zealand or Australia, including through third-party service providers.

We take reasonable steps to ensure that any overseas recipients handle your personal information in accordance with applicable privacy laws.

7. Data Security

We take reasonable technical and organisational precautions to protect your personal information from:

  • Loss
  • Misuse
  • Unauthorised access
  • Disclosure or alteration

All payments are processed securely through encrypted payment gateways. We do not store full credit card details.

8. Data Retention

We retain personal information only as long as necessary to:

  • Provide products and services
  • Comply with legal obligations
  • Resolve disputes
  • Enforce our agreements

When no longer required, we will securely delete or anonymise your information.

9. Your Rights

You have the right to:

  • Access personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal data (where permitted by law)
  • Opt out of marketing communications

To exercise any of these rights, please contact us using the details below.

10. Third-Party Links

Our Website may contain links to third-party websites.
We are not responsible for the privacy practices of those websites and encourage you to review their policies.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.
Updates will be posted on this page with a revised “Last updated” date.

12. Contact Us

If you have any questions about this Privacy Policy or wish to access or correct your personal information, please contact:

Elyte Limited
B1/15 Lovell Court
Rosedale, Auckland 0632
New Zealand
Email: team@elytehydration.com